A 2:14 book trailer for Doug Stephens' Resurrecting Retail: The Future of Business in a Post-Pandemic World, produced ahead of the book's April 2021 launch. Shot in pandemic-era Toronto — empty streets, a 'Sorry We're Closed' sign, a social-distancing decal, empty playground swings, a video call, delivery boxes on a doorstep — intercut with Doug Stephens walking a graffiti-lined alley as he narrates. A voiceover reframes COVID-19 from 'cataclysm' to 'catalyst,' and the film turns hopeful in its second half with shop owners, makers, and shoppers back in motion before ending on an aerial shot of the city and the book's cover.
Watch on YouTubeThe narration asks: 'What if COVID-19 is not a cataclysm but a catalyst?'